Back To Basics
As we are all aware first impressions really do count. I sometimes wonder, however, how many businesses are aware that these first impressions are often formed through viewing a written document, be it promotional material or website content.
Nothing screams “unprofessional” louder than spelling, grammatical and punctuation errors. Even a high profile business can unwittingly tarnish their image with simple and avoidable mistakes.
As with most things, written documents are subject to changes in fashion. For example, with the popularity of word processed documents came the trend to have all text firmly left-aligned, making the first line indent look quite old fashioned.
Similarly, there have been small but similar changes to certain punctuation rules. For this reason, I will be posting a series of short and simple tutorials to address some of these rules for the writer in your business.
When in doubt, however, always have your documents professionally proofread and edited to ensure that you convey an appropriate and professional image. It is usually the least expensive service offered by a professional writer and could well save you money over and over again.
In the meantime, keep an eye out for part one in the series, where I’ll be looking at the most common mistake – the use (and misuse) of capitals.